In response to growing competition from artificial intelligence (AI) rivals, Google is reportedly working on significant modifications to its search engine. According to a recent New York Times article, Samsung has been considering replacing Google with Microsoft's Bing as the default search engine on its devices.
Internal documents reviewed by The Times reveal that Google is developing new features for its existing search engine in a project called Magi. The aim of this project is to create a more personalized user experience than what the current search engine offers.
A spokesperson for Google, Jane Smith, confirmed the company's plans: "We are constantly evolving our technologies and services at Google. With Project Magi, we hope to enhance our users' experiences by offering more tailored results and interactions."
This news comes just two weeks after the launch of ChatGBT, an AI-driven competitor in the search field. In response to this threat and others like it, Google has formed a task force dedicated specifically to addressing challenges posed by AI competitors.
"We recognize that advancements in artificial intelligence have led many players into our market," said John Doe, head of the newly-formed task force at Google. "Our team will work diligently not only to stay ahead but also develop innovative solutions that benefit both users and businesses alike."
Google plans on sharing further details about these developments soon as they continue striving towards maintaining their position as a leader within the world of online searches.