Angelita Parham, a passionate entrepreneur and beauty enthusiast, recently opened the doors of SteeleDivine Cosmetics at the Southbrook Mall in Whitehaven. The new store aims to provide high-quality cosmetics and beauty products for customers in the local community.
Parham expressed her excitement about being part of an ongoing effort to revitalize the Whitehaven neighborhood. "Whitehaven is trying to change the neighborhood, change the narrative. I want [SteeleDivine] to be a part of it," she said.
The opening of SteeleDivine Cosmetics marks another step forward for businesses making their mark on this vibrant area. Local residents have welcomed this addition as they believe it represents growth and positive change.
Cynthia Johnson, a long-time resident of Whitehaven who attended the grand opening ceremony shared her thoughts: "It's really wonderful seeing more businesses coming into our community, especially one that caters specifically to our beauty needs."
SteeleDivine Cosmetics offers various makeup essentials such as lipsticks, eyeliners, foundations and much more catering to diverse skin tones with an emphasis on quality ingredients. The company's mission is not only focused on providing excellent cosmetic products but also empowering women through self-expression and confidence-building experiences.
During an interview with Angelita Parham, she emphasized how important it is for her business venture: "I truly believe that every woman should feel beautiful inside out; therefore we provide top-notch cosmetic options while encouraging them towards embracing their individuality."
In addition to offering premium cosmetics at affordable prices, SteeleDivine plans on organizing workshops aimed at educating customers about proper skincare routines and techniques for applying makeup professionally. This initiative underlines Parham's commitment towards fostering strong ties within her local community by creating opportunities where knowledge can be shared among those interested in enhancing their appearance with ease.
James Williams from Memphis Chamber of Commerce praised Parham's enthusiasm and vision for SteeleDivine Cosmetics. "Angelita is a true example of how small businesses can make a significant impact on local communities by creating jobs, providing valuable services, and playing an active role in the area's development," he said.
With the opening of SteeleDivine Cosmetics at Southbrook Mall, Whitehaven residents now have access to high-quality beauty products that cater to their needs while also contributing towards the neighborhood's growth and revitalization.