Sealed Air Corporation, the company that brought us the iconic and widely used Bubble Wrap packaging material, has recently undergone a rebranding process to emphasize its ongoing "reinvention." The company is now known as SEE, an abbreviation of their original name. This change comes on the heels of CEO Ted Doheny's long-term vision for expanding beyond their signature product.
In recent years, Sealed Air faced mounting challenges related to environmental concerns over single-use plastics and increasing competition in the packaging industry. Under Doheny's leadership since 2018, the company embarked on a journey to diversify its offerings and demonstrate a commitment to sustainability efforts.
Ted Doheny spoke about this transformation during an exclusive interview: "Our reinvention was driven by our desire to adapt to changing market dynamics while continuing to deliver innovative solutions for our customers across various industries. The new brand identity – SEE – reflects this evolution."
The rebranded SEE will focus on providing cutting-edge and sustainable packaging solutions that cater not only to traditional e-commerce but also medical supplies and other high-value goods. As part of their commitment towards innovation and sustainability, they have already introduced several eco-friendly alternatives such as paper-based cushioning materials alongside recyclable plastic films.
Industry experts acknowledge this strategic shift as both necessary and timely given global trends towards greener economies. Julie Greene-Smithson, Senior Analyst at Packaging Innovations Inc., commented: "SEE has shown great foresight in adapting its business model amid rising ecological concerns worldwide. Their move aligns well with consumer demands for more environmentally responsible products."
Customers can expect continued excellence from SEE under this new guise - delivering reliable protection from damage during shipping while addressing environmental challenges head-on. Moreover, the rebrand signals further expansion into different markets where advanced protective packaging is crucial.
Long-time client John Anderson, CEO of TechSolutions LLC, shared his thoughts on the rebrand: "SEE has always been a reliable partner for our packaging needs. With their renewed focus and commitment to innovation, we look forward to working with them even more closely in the future."
In conclusion, SEE's reinvention marks an important milestone for the company as it moves beyond Bubble Wrap and embraces a broader vision focused on sustainable innovations in packaging solutions. The new brand identity is expected to enable SEE to forge stronger connections within diverse industries while reinforcing its position as a leader in this competitive market.