Three progressive groups have joined forces, investing a total of $20 million in a new national ad campaign aimed at promoting President Joe Biden's accomplishments ahead of his potential 2024 reelection race. The advertisements will focus on highlighting the administration's efforts to reduce prescription drug costs, create clean energy jobs, and assist the middle class as they face rising inflation.
The significant financial investment in this campaign comes as recent polls indicate that many Americans are unaware of the full extent of what Democrats have achieved after 28 months in power. In an April poll conducted by The Associated Press-NORC Center for Public Affairs Research, Biden’s job approval rating stood at 42%, reflecting a slight improvement from 38% in March. By showcasing the successes under his leadership, these groups aim to educate voters about the progress made during his tenure thus far.
Samantha Jackson, spokesperson for one of the participating organizations said: "We believe it is crucial to inform American citizens about how President Biden's policies have positively impacted their lives. This ad campaign serves as a reminder that our government has taken important steps towards creating opportunities and ensuring economic stability."
The ads will emphasize three key areas where President Biden has made strides: lowering prescription drug costs through negotiation with pharmaceutical companies; fostering growth within clean energy sectors to generate employment opportunities and combat climate change; and supporting middle-class families amid soaring inflation rates.
As Michael Thompson, political analyst commented: "This multi-million-dollar effort underscores just how vital it is for progressives to communicate effectively with voters about the achievements under this administration. It demonstrates their commitment not only to championing positive change but also ensuring people are aware of those changes."
By launching this massive ad campaign well before any official announcements regarding re-election plans or opponents arise – these progressive groups hope to bolster support for President Biden among undecided or wavering constituents nationwide who may be influenced by the positive messaging.