Twitter CEO Elon Musk is reportedly in talks to name NBCUniversal's head of advertising, Linda Yaccarino, the new CEO of the company. With over a decade at NBCUniversal under her belt, Yaccarino has focused on finding optimal methods for measuring the effectiveness of advertising. While Musk announced last Thursday that he had hired a woman as the company’s new CEO, he did not reveal her identity.
The move is part of a larger effort to transition Musk's role to executive chairman and chief technology officer. According to The Wall Street Journal and Dylan Byers from Puck News, Yaccarino is currently in discussions regarding this position; however, neither her spokesperson nor Twitter representatives have provided confirmation.
Yaccarino's potential appointment comes amid increasing pressure for social media platforms like Twitter to improve their ad revenue strategies and user experience. This shift aligns with both her expertise and recent organizational changes within NBCUniversal aimed at simplifying its advertising sales structure.
Should Yaccarino accept the role as Twitter’s new CEO, one can expect significant developments in how advertisers engage with users on the platform – potentially transforming it into an even more powerful tool for businesses worldwide.
In response to press inquiries seeking further information or confirmation about these reports, Twitter has remained tight-lipped so far – opting instead for surprising levity by responding with poop emojis rather than official statements.